Danica Familara’s one of those unique people who pretty much has her goals mapped out in her head. Nowadays, that’s a needle in a haystack when it comes to millennials. When you meet Danica, she’ll strike you as a carefree and happy individual who won’t hesitate to crack a joke or two, but from her fashion style to her plans of the future, she gets serious and knows exactly what she wants.
Danica works as a fashion stylist and assists in fashion and beauty editorial shoots, so it’s no surprise that she knows her stuff when it comes to aesthetics. Like any other fashionista, her personal style was developed from the ground up. “There was a time I tried to keep up with the trends but it got so exhausting and expensive. I started shopping in thrift stores. I never thought getting a whole outfit for P150 could give me so much joy.”
True to her own rhythm, Danica rarely follows trends albeit she respects the natural flow of things in the industry. You could say it’s the fashion designer in her speaking, whose principle is to do the opposite of what everyone is doing. Her creations have been featured in fashion editorials a number of times already, but Danica’s not stopping there. Oh, does she have big dreams. The force of fashion shall surely push her there.
Can you share any dreams as of the moment?
“Now I’m trying to work on my second collection. There’s a lot that I need to learn in this industry so I’m also looking into studying fashion design and marketing abroad. I also plan to consign my clothes abroad hopefully in Japan, South Korea, Malaysia and Taiwan since I’m a big fan of Asian streetwear.”
Describe your style aesthetic.
“My style aesthetic is Blair Waldorf from Gossip Girl meets Effy Stonem from Skins. I really like feminine details like lace, bows, and tulle, but I don’t feel like I’m the girly girl type so I like to add some edge to it.”
Her Golden Rule…
“Good taste in fashion can never be bought. Trends come and go so it’s important that you know your personal style.”
What are your career goals?
“My career peg is Kathleen Kye. She’s the Korean label Kye’s creative director. She’s still in her 20’s but she already had her debut in New York Fashion Week and her works have been featured in numerous magazines. I want to have that chance too.”
With Danica’s ambition and vision, we foresee a promising fashion stylist and designer in our midst. If she keeps the momentum going, she’ll soon find herself becoming a style and career inspiration just like how she finds hers in different people.
This article was originally published on Vol. 2 of Meg’s February 2017 E-Magazine
Text: Therese Sta. Maria | Creative Direction: RJ Roque | Photography by Rxandy Capinpin | Makeup: Hanna Pechon | Hair: Paris de Las Ala