Ganda for All: Vice Cosmetics Celebrates Its Second Year with a Loud and Colorful Bang



Vice Cosmetics has been stepping up its game when it comes to providing new products and experiences to its avid buyers ever since its launch—proving itself to be one of the leading cosmetics brands on the local market. On its first anniversary alone, the ubiquitous brand has broken the Guinness World Record for Most People Applying Lipstick with the participation of 6,900 people, held last September 8, 2018.

Taking its flamboyance up another notch, Vice Cosmetics has outdone itself for its second year with the ultimate élan. The beauty brand launched its grand experiential flagship store at Market! Market!, graced by its very own Chief Creative Officer, Vice Ganda. The newly opened store is every bit as bold as the owner himself, with the place adorned with Instagram-worthy neon walls and bright displays. A “Choose Your Vice” wall that is filled with Vice Cosmetics lipsticks serves as the perfect photowall inside the flagship, accompanied by two vanity areas where the customers can try Vice Cosmetics products. To make the event even more exciting, a roving pop-up van called “Van-ni-Teh,” a playful portmanteau from the words “vanity” and “van ni ate,” was also revealed to the public.

Vice Cosmetics has added even more to the flurry of colorful surprises by expanding its product line and introducing new blush, contour, and highlighter powders. Aptly named the Aura Collection, these soft, buildable powders are capable of giving a head-turning aura at any and all occasions. The new collection consists of eight universally flattering Aura Cheek blush shades, two Aura Contour compacts, and three Aura Glow highlighters.

The brand may have just celebrated its second year, but there is no doubt that we are already looking forward to what Vice Ganda has up his sleeve for Vice Cosmetics’ third anniversary.

Get the new Aura Collection online and in stores nationwide, and visit www.vicecosmetics.com to know more about Vice Cosmetics’ products