In an Instagram story last Thursday, Rihanna posts a lengthy text calling out Snapchat for their insensitive advertisement. The singer accuses Snapchat of intentionally making fun and bringing shame to Domestic Violence victims.
The ad is for a game of “Would You Rather,” animated in reference to Chris Brown’s conviction for assaulting Rihanna back in 2009, while they were still dating. The poll has two choices: “Slap Rihanna” or “Punch Chris Brown.”
Rihanna writes, “I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” She continues to add, “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!”
She explains that her post isn’t about her personal feelings. The bigger picture – and the harsh reality is that domestic violence really does happen on the daily. People are being beaten and hurt, so something as serious as domestic violence shouldn’t be taken lightly.
“All the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down!” Rihanna’s sentiments is loud and clear. Despite Snap Inc saying that the ad “never should have appeared on our service,” Rihanna responds with: “Shame on you. Throw the whole app-oligy away.”
Rihanna responding to Snapchat's ad. I can't believe they did this. pic.twitter.com/TpHQIXTm4j
— Gennette Cordova (@GNCordova) March 15, 2018
Domestic Violence is real and it’s still happening
Similarly, a clip of a professional baseball player hitting his girlfriend went rounds on Twitter around the same time. The gruesome video shows Venezuelan outfielder, Danry Vasquez, dragging his then girlfriend by her hair and repeatedly smacking her face with the back of his hand.
What was alarming was how the girl seemed to be calm in the video, only putting her hands up in defense. Twitter users observed that she looked “used to it.”
Tried to avoid It, but I just watched the video of the baseball player hitting his gf. Outside of the brutality of it all, the fact he kept putting her glasses back on her face was disturbing as hell. Shows he's done this before which is scary. Hope he rots.
— Wade (@Every5thDay) March 15, 2018
It was then discovered that the video was from 2016, but earlier this month, his case was dismissed after completing his anger management courses. The Lancaster Barnstormers, which is a professional Atlantic team that signed Vasquez, have now severed ties with him.
It’s frustrating to see how people, especially men, get away with something so serious and inhumane.
Because the sad truth is, victims don’t always come forward or press charges.
The reason why Vasquez got off so easily despite the solid evidence, is because his ex girlfriend “didn’t want to go forward” with pressing charges.
It’s hard enough as it is when the issue is often overlooked, excused, or denied. Advertisements that are normalizing and making fun of domestic violence does not, in any way, help victims to come forward.
According to Help Guide Org:
Recognizing abuse is the first step to getting help
Domestic abuse often escalates from threats and verbal abuse to violence. And while physical injury may be the most obvious danger, the emotional and psychological consequences of domestic abuse are also severe. Emotionally abusive relationships can destroy your self-worth, lead to anxiety and depression, and make you feel helpless and alone. No one should have to endure this kind of pain—and your first step to breaking free is recognizing that your situation is abusive. Once you acknowledge the reality of the abusive situation, you can get the help you need.